GEDI and the future of radio
Gruppo GEDI is one of Italy’s leading publishing groups, operating in the sectors of press, radio, advertising and digital.
GEDI publishes la Repubblica, La Stampa, Il Secolo XIX, 9 local daily, the weekly l'Espresso and other magazines. Part of the group are also three national radio stations (Radio Deejay, Radio Capital and m2o). GEDI is even present in the internet sector and through Manzoni collects advertising for his and for third-party publications. Chairman is John Elkann and company’s CEO is Maurizio Scanavino.
As part of our MBA Program, every year a company sponsors a challenge that our Fellows will need to tackle. The Fellows will research the topic and the market and will then prepare a presentation for the top management of the company.
For this year’s edition, GEDI brought a very exciting challenge: to create a strategy proposal for GEDI’s repositioning efforts of its radio business.
The teams have submitted their work on the 26th April and will know which strategy was selected as best in a few weeks.