Brain to Market
The Brain to Market summer school is a transformational experience that will leave our Fellows with a new mindset and the skills needed to innovate. The summer school works in cooperation with the Brain and Spine Institute (ICM) in Paris and aims to make a real difference for either patients, their families, care-givers or doctors.
The 2018 « Brain to Market » summer school, takes place from the 3rd to the 7th of September 2018, at the Institut du Cerveau et de la Moelle Epinière (ICM), in Paris, with Parkinson’s disease as this year's topic.
During this programme, our MBA fellows work together with scientists and doctors in order to improve the patient's experience for a specific mental illness. Participants will generate a new mindset and the skills needed to innovate and make a real difference for patients, research, development and healthcare systems. It is designed as a translational neuroscience and entrepreneurship training in a boot camp format at the Institut du Cerveau et de la Moëlle épinière (Paris).
This summer school is addressed to scientists (Ph.D., Post-doc, MD), engineers, and executives.
- 1st day, the scientific thematic is presented trough experts talks: researchers, clinicians, paramedical staff. The aim of this day is to highlight the major challenges of the diseases and pave the way to project elaboration.
- 2nd day, marketing and business basis, health market, ethics and regulatory aspects are approached by representative experts from the health and wellbeing economic community: firms and regulatory agencies.
- 3rd and 4th day, participants work within teams on projects with an instructor and a coach who help them to promote their ideas
- 5th day, participants present their projects which are evaluated by an expert committee who award a prize to the most promising project
During three days, the participants work in teams of five, on projects, while a coach works with participants to help them pitch their ideas. The projects are presented and reviewed by a panel of experts. Working in multidisciplinary teams, the aim of the working groups is to develop a valuable proposal and improve their knowledge transferable from research to business (innovation to market: a core concept of the Collège's MBA).